Small and medium sized businesses need to stay lean, take care of capital, and focus on running their operation. However, they lacked the capacity for a full-scale marketing department or dedicated data experts.

Solution:

Averi AI Hybrid AI and Human Expertise

1. AI Element: Streamlined Operations and Marketing Automation
   The Averi AI platform equips small businesses with AI-driven tools to manage critical business functions that would typically require dedicated personnel. Here’s how AI supported their growth:

   • Automated Content Creation: Averi’s Copywriter and Creative AI Mindsets are used to draft technical blog posts, social media content, and personalized email campaigns, reducing the burden on small teams. This ensures consistent, high-quality communication with target markets, while also maintaining a professional tone.

   • Data-Driven Marketing and Sales Decisions: With Averi’s Growth AI Mindset, SMB's are able to monitor key performance metrics, track website visitor behavior, and conduct A/B testing for email and ad campaigns. AI insights help optimize lead generation efforts, resulting in improved conversion rates.

2. Human Element: Personalized Strategy and Expert Guidance
   While AI handles the bulk of routine and data-heavy tasks, Averi’s human experts provide strategic oversight and customized insights:

   • Strategic Development: Human experts work alongside SMB's to refine their go-to-market strategy, ensuring the AI-generated content aligns with their business goals. This collaboration helps sharpen their messaging and tailor it for different industry verticals.

   • Complex Customer Support: For client-specific queries or more sensitive customer interactions, small businesses lean on Averi’s human experts to provide personalized responses. This level of service ensures their target markets received thoughtful, relationship-building communication.

   • Continuous Optimization: With ongoing support from Averi’s experts, companies can fine-tune AI-driven campaigns based on performance data and customer feedback, ensuring long-term success and scalability.

Results:

• Enhanced Efficiency: By automating content creation and lead nurturing activities, company leaders are able to focus on product innovation and strategic growth, cutting down the time spent on marketing by 30%.

• Increased Lead Generation: With the help of AI-backed marketing efforts, SMBs regularly see an increase in qualified leads, along with higher sales conversion rates.

• Improved Customer Engagement: Combining AI insights with human-led strategy results in more effective outreach campaigns, deepening client relationships and boosting engagement metrics.