A leading global e-commerce brand sought to amplify its marketing strategy while managing the complexity of scaling its content and customer engagement. By integrating Averi AI with the expertise of human marketers, the company achieved significant improvements in campaign effectiveness, operational efficiency, and customer connection.
Challenges
As the brand expanded globally, managing content across multiple platforms, adapting to evolving customer preferences, and maintaining a consistent brand voice became overwhelming. The team faced key challenges, including:
Producing high-quality, personalized content at scale.
Ensuring a cohesive marketing message across diverse channels.
Optimizing ad spend and content creation costs while improving engagement.
How Averi AI Helped
Boosted Content Engagement by 43%
By using Averi AI to generate data-backed content ideas and drafts, the brand quickly created blog posts, social media copy, and product descriptions that aligned with current trends and the brand’s content plan. Marketers on the Averi platform added their creative and strategic touch, ensuring the content was not only relevant but also emotionally resonant with the audience. The result? A 43% increase in content engagement compared to previous efforts that relied solely on traditional content creation methods.
Cost-Effective Content Repurposing
The brand utilized Averi AI to transform resource-heavy materials, such as long-form blog posts and eBooks, into bite-sized, platform-specific content. This approach allowed the team to maintain a strong presence on social media while significantly reducing the time and costs associated with producing fresh content for each platform.
Ad Optimization with Expert-Led Strategy
Averi AI assisted the marketing team by suggesting A/B tests and writing starter ad copy for paid ad campaigns. However, the real magic came from the performance marketing experts who fine-tuned the ad copy and ensured each campaign aligned with the overall performance marketing strategy. This collaboration between AI and human specialty maximized ad effectiveness and ROI while staying true to the brand’s voice.
Smarter, Faster Decision-Making
By activating an analytics expert and the reporting tool recommended by Averi AI, the brand had access to clear, actionable insights. This blend of human insight and data-driven tools kept the brand one step ahead of the competition, ensuring that every marketing move was both strategic and impactful.
Results
43% increase in content engagement by leveraging AI-generated content driven by strategy created by an Averi content marketing expert.
Significant cost savings in content production, enabling a larger portion of the marketing budget to be redirected toward paid campaigns and marketing experts.
Establishing a consistent, authentic brand voice across global digital platforms.
Conclusion: AI + Human Expertise for Scalable Success
By combining Averi AI with the creativity and strategic thinking of human marketers, the global e-commerce brand was able to streamline its marketing operations, reduce costs, and deliver more engaging content to its customers. This hybrid approach empowered the company to focus on long-term strategy, build stronger customer relationships, and drive measurable business results.