How to Use Video Marketing for B2B SaaS

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Nov 13, 2025

How to Use Video Marketing for B2B SaaS

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Main Points:

Why Videos Help: Videos make hard ideas easy. You can show your tool doing its job, so people see why they need it.
Right Videos for Each Step:
- First Step: Quick and fun clips make folks want to know more.
- Next Step: Show how your stuff works, let users tell why they like it.
- Last Step: Give real wins and good news, so people know it works.
Let AI Help: AI can make each video fit just right, change words for all, and help you fix things faster.
How to Share: Put your films on LinkedIn, YouTube, and your page. Watch your stats and keep making your plan better.

Videos make what you sell easy to get and nice to see. Start with a clear plan, make things just for your group, and let AI help you do more work.

How to build a B2B SaaS video strategy in 2025

Types of Videos That Help Sell SaaS Products

To match the sales path, pick video types that fit with each step of the buyer’s path. First videos help people know what you sell and fix their main problems. Next videos grow trust. Last videos give proof so people feel sure and want to buy. Here are the top types of videos to use for each step.

First Step: Videos That Show What You Sell

In the first step, people just start to look at your offer. Quick and fun “show how it works” videos work well here. These videos show what you do, how you help, and what makes you special. Keep these short. Try to make them under two minutes so people stay and watch.

Next Step: Videos That Grow Trust

After that, people check if what you sell fits for them. Here, show how your product works and let happy buyers talk about it.

Copy.ai, for example, makes small demos for things like “find new leads,” “make posts,” and “handle leads.” These demos show what the product does and why it helps.

Also, let your buyers speak for you. When good people say nice things and give real results, it helps others trust you. Use their words and numbers to prove your product works.

"Thanks to Copy.ai, we're generating 5x more meetings with our personalized, AI-powered GTM strategy." [1]
Jean English, Former Chief Marketing Officer at Juniper Networks

"Copy.ai has been phenomenal in transforming the way we develop marketing content. By automating workflows that would typically take weeks and cost thousands of dollars through agencies, they've saved us $16 million dollars this year alone." [1]
Roman Olney, Head of Global Digital Experience at Lenovo

Choice Time: Videos That Win Sales

When people are set to choose, clear story videos help close the sale. These clips should show how others used your thing, looking at big points like saving money, working better, or more cash in. By showing true wins, you give proof that helps turn people who look into people who buy.

How to Make and Use SaaS Promo Videos

Making good SaaS promo videos needs strong prep, right gear, and a smart plan to share them. These steps help more people care and can help sell your product.

Step 1: Plan and Outline

First, know what your video should do. Do you wish to show what your product is, explain a part of it, or get folks to try it? What you want shapes your words and style.

Know who will watch. If you talk to a boss who is quite busy, talk about how your product helps save time or money. If you talk to a tech worker, show some cool, key things it can do. Make sure your words fit their needs and wants.

Keep your main point clear and stick to it. Do not say too much at once, as that can be hard to follow. Use a rough outline to jot down the scenes and words you want to show, and mark how long each part should last. It will help you spot things that do not work and keep you on track.

The first few moments must grab the watcher’s eyes and tell them why they should care. When your plan and outline feel good, you can start making your video.

Step 2: Make and Edit

You do not need lots of cash to get good video. Focus on good light and clear sound. A ring light and a fair mic can make your video look and sound much better for less.

For demos, use screen tools like Loom, Camtasia, or OBS Studio (which is free) to show your app in use and catch sharp shots. For videos where you talk right to the cam, hold it at eye level, and pick light that makes you look nice.

When you edit, cut out slow bits, words you say too much, and parts that may bore folks. Add words on the screen to help those who need them and make your point clear. Some tools like Rev and Otter.ai let you do it quick and easy.

Use your brand’s style, like colors or fonts, in all scenes so your video looks like it came from your group. When you are done, think of the best ways to show your video so folks see it.

Step 3: Share and Check Results

Where you put your video matters. LinkedIn works well for business-to-business stuff, and it is best to post your video there, not just link to it, to make it pop. YouTube is also great to store and show off your videos. Make playlists like "Start Here", "Cool Tricks", or "Customer Wins" so your users can find what they want with ease.

You can add your videos right to your site. For a demo, put it on a page with the price. For good stories, add them next to case studies. Don’t group all videos on just one page - place them where they fit.

Keep track of stats like how long folks watch, where they stop, or if they click to sign up. These facts help you change your next video so more stay to watch.

Set up tools to track if videos make people sign up or ask for more info. Things like Google Analytics or your sales tracker will show what steps folks take and help you see if your video helps you reach your goals.

Try out new kinds of video and make some short ones, then some long ones. See which ones your viewers like most. Keep trying things out and change up your style if you need to. This way, you can make videos people want to watch and that fit what they like. Taking the time to test and learn helps you get it right and make stuff that clicks with your fans.

Using AI for Fast and Custom Video Ads

AI is changing how we make video ads. It helps us build custom clips fast that match our brand voice. With AI, we can work faster and bring video tools into our big ad plans with less stress.

Using AI for Video Making and Custom Clips

These new AI tools let us make videos that feel made for each watcher. For example, you can write one video plan, and then have many clips made for each kind of job, place, or group. This way, your main idea reaches more people in ways they get.

The trick is to find an AI tool that fits how your brand sounds and looks. When you set your brand rules once, AI makes sure each video keeps the same brand feel, even when you make many clips at once.

AI also helps with jobs that used to take a lot of time. It can change your video into many tongues, keeping your message strong. Need to change names or swap out a story for each buyer? AI does these fast, so you spend less time fixing clips.

Roman Olney, boss of digital at Lenovo, said Copy.ai changed how they build things to share. AI made tasks that took weeks and cost lots of money much faster and cheaper. Now, Lenovo saves time and makes more clips than before.

How AI Fits Your SaaS Ad Plans

If you sell tools to other businesses, good video making is a must. With AI, you can make custom videos and hook them into your flow with less effort.

New AI tools work well with the things you use now - like email, your list of contacts, or places for your posts. You don’t have to move info by hand. This makes your work smoother.

AI can watch what your buyer likes and act fast. If a user looks at prices or at features, it can send a video that talks right to them. If a test user tries a new part, AI can share a 'how to' video for that. This helps you teach and keep users happier.

This is how AI helps you make more clips, work fast, and talk to each person in a way that matters to them. It saves your time and makes your message stick.

"Thanks to Copy.ai, we're generating 5x more meetings with our personalized, AI-powered GTM strategy."

Here is a rewrite of your text, using short words, simple words, varied sentence lengths, and mostly common words. The word count is equal to or greater than your original text.

This tip from Jean English, who used to lead marketing at Juniper Networks, shows how smart tools can help people make better choices for their work. Using AI, you can make content fit each person, and this often leads to good results you can see and count.

Start with small steps when you bring AI into how you make videos. Pick just one kind of video you already make a lot - like showing a product or helping people get started. Let AI help make each video feel unique to each viewer. Check how well these work. If you like what you see, try using AI with other types of videos next.

Case Example: How Averi AI Makes Video Work Better

Averi AI shows how smart tech can help with every step of making videos for your job. Its Synapse tool mixes quick computer help with the know-how of real people. You get good results faster.

It begins with the Averi workspace. Here, the AI asks smart questions. This helps it know your viewers, your main idea, and what you want to reach. After you answer, you jump into making mode. Now, AI helps write scripts, plan shots, and even build extras like emails or web pages.

If you need some big things - like cool graphics or smooth speaking - Averi’s Human Cortex puts you in touch with skilled people who know your job already. This means less time spent explaining, and you don’t have to start from scratch.

Every part of your work goes in the Library. Here, AI checks what is doing well with your viewers, giving you ideas for next time. The Brand Core makes sure each video - whether by AI or by people - always matches how your brand looks and feels.

This way of working is great for small teams. Picture this: you plan your videos at the start of the week. By mid-week, you made more than one version. By Friday, you share finished videos that fit your brand. You don’t lose quality, stay on track, and get things done fast. With AI, you work smarter, do more, and use fewer tools and people.

Good Ways to Use Video for B2B SaaS

Video can help B2B SaaS groups a lot. Smart plans make your videos easy to see and help many more people watch them.

Make Videos Easy to Find and Watch

AI can help turn your videos into other languages fast and for less money than old ways. Using these tools lets your videos reach people from many places. It helps people see your videos in search and makes sure all kinds of viewers can watch and understand them. With these tools, you can help more people see your videos and you will show up more in search sites.

If you make your video open to all, more people can find it. This helps you show up in more places online.

Use Parts of Your Video on Many Sites

To get more from each video, cut it into small, short parts. You can change these for each site or app you use. This lets you use that same video in new ways and keeps people interested. When you make small clips for groups, you reach more types of people and your video stays useful longer.

Keep Your Brand the Same in Every Video

Always use your look and feel in each video. Your colors, logo, and style should all match. It makes sure people know your name and trust what you say. The same look helps your fans know it is you no matter where they see your video. Over time, this builds trust and helps people remember you.

Wrap-Up: How Video Helps SaaS Firms Win

Video is a strong way for SaaS firms to stand out. With video, people can see, learn, and trust what a company offers. It helps new buyers find answers and makes it easy for them to pick the right plan.

To do well with video, you must match your films with where the buyer is in their path. Each video should help bring in real sales, not just chase likes or views. At each point - from early talks to buying - video must give help that matters.

As we saw, smart tech like AI tools now play a key part in making videos. Tools like Averi AI help teams plan, shoot, and share films with less fuss. They also let firms make many videos fast and keep things the same for each one.

Big SaaS firms use video all the time, not just once. They share their films on many sites, make sure it is easy to find in searches, and keep their look and voice the same for each video. Doing this means each film has more power, and each buyer gets the same feel with the brand, no matter where they watch.

Things change fast, so those who use AI for video work will stay ahead of the curve. These tools help brands make more films, send smart stories where needed, and move with new trends, all while holding on to the firm touch that buyers want. Now, it is up to you: How fast can you use these tools to boost your sales and see good change in your firm?